Ermenegildo Zegna brought the name and excellence of his company to the world, but it’s never stopped looking at its origins, so it’s decided to reforest a barren land with the Trivero Wool Mill, founded in 1910, which reflects the idea of ethical capitalism and sustainable development. Around the factory, since the 1930s, has been growing what’s today known as the Oasi Zegna - a protected yet open to all area of 100 square kilometers where thousands of rhododendrons have been planted. The permanent exhibition "From Sheep to Shop" tells the story of over 100 years of a family business that has been committed, for four generations, to realising the vision and ideals of the founder: quality, innovation, social and environmental responsibility.