Kartell Museo and the discreet charm of elegance

Via delle Industrie, 3, Noviglio (Milano)

Museum

Elegance in design is about creating a sense of grace, beauty and timelessness that captivates and endures.

Elegance can be found in many of Kartell's objects on display at the museum, whether vintage or contemporary.

Elegance is in the products of the brand's history. It is in Achille and Pier Giacomo Castiglioni's 1958 opaline methacrylate lamp, which permeates the room with its soft colour; and in Anna Castelli Ferrieri's 1965 polyester round table, as shiny and refined as Chinese lacquer.

Elegance is in today's creations. In the unmistakable crystalline Polycarbonate 2.0 'Louis Ghost' seat from 2002; and in Philippe Starck's 'Eleganza Missoni' from 2023, the small armchair with jacquard fabric and recycled material structure from Illy capsules, which combines beauty and sustainability.

Elegance is the combination of aesthetics and functionality in a project and has always belonged to Kartell design.

Come and discover it by taking part in the thematic guided tour of the Kartell Museo on the occasion of ApritiModa 2023.

Saturday 21 October 2023, from 2 to 6 p.m.

At 2.30 p.m. and 4 p.m., themed guided tours by appointment "Kartell Museo and the discreet charm of elegance".

Guided tours by appointment subject to availability.

Museo Kartell

Via delle Industrie, 3, Noviglio (Milano)

Kartell Museo was established in 1999 on the occasion of the company’s fiftieth anniversary by President Claudio Luti with the aim of conserving, promoting and enhancing the company’s material and intangible cultural heritage.
In 2000, the museum has obtained the Guggenheim Business and Culture Award for the best company museum. Its collections, always in progress, consist of more than 8,000 objects, 5,000 designs and 15,000 photographs that together recreate a precise picture of Kartell’s history and production, the plastic materials adopted, the production technologies and the communication and distribution strategies used over the course of the company’s 65 years of activity.

Kartell Museo is housed in the Kartell factory in Noviglio, at the gates of Milan, the company’s general headquarters since 1967. The building was designed by architects Anna Castelli Ferrieri and Ignazio Gardella, and is considered to be one of the most interesting examples of industrial architecture in Lombardy.
The permanent display of the museum covers more than 2,000 square metres, and was designed by architect Ferruccio Laviani and curated by Elisa Storace. The display includes the most interesting materials linked to the design history of the objects produced from 1949, the year the company was formed, to date.
Standouts include car accessories, household items, lamps, laboratory items, furniture and accessories which have contributed to changing the domestic landscape and which have entered into our daily lives as iconic objects of Italian design.